So, if there are tried and tested ways to increase donations we know you’re going to want to know about them.
1. Use Personalisation
But don’t just take our word for it!
Lifeline quadrupled their donations via email using personalisation as well as exceeded their stretch target of $550,000 to finish at more than $593,000.
Foodbank Victoria also saw that their open rates, click-through rate and most importantly conversion rates went “through the roof” from using personalisation.
PURLs through Give Easy have been a game changer for Lifeline.... Jeremy and the team were fantastic supporting us, and once we did implement it, it was apparent we couldn’t go back! The results were amazing. We went from eDMs bringing in around $5,000 to bringing in quadruple that!
The area we’ve had most success, however, is through our Giving Days. The personalised landing pages, ask amounts and donation function make each ask truly feel relevant and personalised. The results have been incredible – our most recent Giving Day exceeded it’s stretch target of $550,000 to finish at more than $593,000.
2. Reduce Form Fields
It’s a well known fact that our attention spans are getting shorter and shorter. When you’re creating your donation form, focus on conversions and keep it to the essential information:
Asylum Seeker Resource Centre
Donors want a quick and easy way to make a donation and sending an SMS that clicks through to a pre-populated donation form has delivered great results for us both during our Telethon and EOFY appeals.
3. Instant & Urgent
4. Add Multiple Ways To Give
Avoid this problem by ensuring you have at least one additional payment method, e.g. PayPal.
PayPal provides security as well as the ability to save a donor’s payment details within PayPal’s system. Increased security and the convenience of stored payment details directly relates to less donor abandonment, increased conversions, and donor loyalty.
5. Use Storytelling
Who is your lead character? What adversity have they faced? As a donor, how can MY help ensure no one else suffers the same fate?
Don’t forget your loyalty communications and impact reports. The all important part where you show a donor they CHANGED the story, and the future is at least a little brighter due to them.
6. Use Donation Price Points
Each charity is different and it’s worth digging into your data to see how you can test your price points to increase your revenue.
7. Take A Multi-Channel Approach
People are busy and you’re never going to reach everyone at the perfect time. Which is why it’s important to communicate with your supporters multiple times throughout the campaign and on several different platforms. Use all the communication channels you have at your disposal: email, social media, SMS, even pitch the story of your campaign to your local news outlet.
Related Article: 6 Reasons You Should Be Using SMS Marketing
8. Use Match Giving If You Can
You can use matched giving as part of a specific giving day, as an addition to your wider appeal, or as a last big push to a significant campaign.
Kidney Health Australia
Matched giving days are the secret weapon to time-based fundraising. They increase revenue, reactivate and acquire donors, raise awareness and importantly, they are fun for everyone involved!
How GiveEasy Can Help
What this means for you as a charity is you don’t need a digital degree or external agency to help set up a campaign. You can set up yourself within minutes and not question where the form should sit or how much content to include. It’s all mapped out for you.
GiveEasy is on hand 24/7 to provide guidance on the specifics, if there is anything in this article you’d like to find out more about. We’d be happy to set up a call.
Want to know more about how GiveEasy can help you increase your Donations?
If you are interested in fundraising with GiveEasy get in touch. We would love to answer any questions you may have.