Last weekend was the annual grand finalé for Cancer Council NSW’s STARS dance for cancer events. This was the last dancing event of the year for all the performers after more than 15 extraordinary events across New South Wales since March this year.
We have been working with Cancer Council NSW for the past three years and their STARS events have always been a very successful fundraising campaign.
One of the main reasons this campaign does so well is by bringing fun, gamified elements to their events. Today we discuss the 4 elements that make Cancer Council NSW’s STARS events so successful.
- 1Make It Local
- 2Turn Your Talent Into Fundraising Champions
- 3Share Updates In The Lead Up To Build Excitement & Support
- 4Get Your Audience Engaged With Text-To-Vote & Donate
A great way Cancer Council NSW gets the audience involved is by having more than just a judge’s choice award. Instead they have 3 awards, judge’s choice, people’s choice, and highest fundraiser.
On the night, as each pair of dancers wows the crowd with their performance behind them on a big screen is a text the [dancer’s name] to a phone number so the audience can donate and vote.
With text-to-give and vote functionality the celebrity can continue to build up their donations as well as collect votes on the night. Plus anyone can get involved! There isn’t an app to download, just simply text the dancer’s name to the number, vote, donate and it’s all tracked live.
The live data can then be used to give updates at the event to keep the audience motivated as well as announce the winner at the end of the night.
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