Week 1 – Digital Playbook for Charities
Set your digital game plan for tax
Follow the Digital Playbook for Charities over the next 4 weeks
WEEK 1: Digital Playbook for charities
This week is all about planning and strategy to set up your digital fundraising campaign for tax time.
We have loads of free tips, tricks and tools to keep you one step ahead and raise more funds for your charity.
Let's get started...
Start with mapping out a digital fundraising strategy
We have distilled the key steps to a successful digital fundraising campaign. Step through the fundraising strategy to create your own campaign.
Now it's your turn: Build your own fundraising calendar.
Once you have stepped through your strategy, you can start planning out your action items.
As a free gift, we have developed a channel-based calendar for you to use this tax time across all your digital channels.
For those who send direct mail...
Everything revolves around the timing of your letters to donors. So your digital content will start early, and follow the waves of direct mail.
Here is a free calendar as a guide if you send out direct mail.
For those who do not send direct mail,
Smaller charities or those who only use digital, can send their materials closer to tax time.
We have also included a suggested guide on timings, if you don't use direct mail.