Christmas is one of the busiest and most competitive fundraising periods of the year. Donors are more generous, but they are also receiving more appeals, while competing with the constant noise of retail promotions, sales, and end-of-year spending.

The challenge? Most charities run the same campaign each year because there simply is not time to reinvent everything.

In this session, we will show you how to get more out of your existing Christmas campaign using smarter segmentation and simple page variations that drive stronger results without adding more work. 

You will hear directly from Launch Housing, who will share how they approach their campaigns, what has worked, and where they have seen the biggest impact.

If you are looking to improve results this December without increasing your workload, this session is for you. 

What you will learn:

• How to use donor segmentation to make your campaign feel more personal
• Simple landing page variations that can improve conversion
• How to tailor messaging for different donor groups without rebuilding your campaign
• Real examples and insights from Launch Housing