Articles

With a staggering 98% open rate, have you considered using SMS and MMS in your fundraising and engagement strategy? SMS and MMS are beneficial to marketing strategies because they are cost-effective and can be personalised to reach your clients in a more meaningful way. If you have an urgent appeal, or if you want to say thank you,…

What we have learnt from the bushfire appeals The tragedy of the Australian bushfires around the country has hit many Australians and will do so for some time. We have been affected by the devastation suffered by our fellow humans and the helpless Australian wildlife but at the same time are marvelled over the generosity…

When to send that final SMS for your Christmas campaign? Make the most of the final moments of this decade We have kept the best tip for last, as we know you will want to offer that last chance for donors who need that final reminder to give. When should you send your SMS to…

Meet The Charity Heroes With Christmas just seven weeks away, the charity world is abuzz with ways to stand out from the crowd. These are the stars who are switching on their digital giving to beat the Christmas rush. Meet the charity heroes who have launched digital giving pages, and are already ahead of the…

By Alex Jarkey, CTO at GiveEasy Sometimes we forget that technology is there to make our lives easier.  With the press of a few buttons, you can ask your computer to perform complex automated tasks that work away in the background – freeing up your time to get on with more important things. Simply combine…

Sharing the giving trends sweeping Australian charities. Charities have been in the spotlight over June this year. At GiveEasy, we are lucky to see thousands of charity campaigns across Australia. This gives us front row seats to see what gets people giving to support your cause. Here are the five key trends sweeping charities from…

IT’S NOT TOO LATE FOR YOUR CHARITY TO CHANGE PACE I was recently reminded of the idea that if you want different results, you have to try something new. Einstein is widely credited with the phrase: ‘Insanity is doing the same thing over and over again and expecting different results’.   As a charity, it…

When should you send your SMS to maximise donations? June 30 is right around the corner and we’ve saved the very best fundraising advice until last.   We’ve done thousands of tax-time campaigns with SMS so we’ve got the secrets to share.    Today we will share our insights as to when is the best time to…

Let’s get you ready for every giving scenario this tax-time   Now that you have the magic sms formula from Week 1, it’s the perfect time to put it into practice by crafting your SMS message.   This week we’ve got some extra special SMS templates for your tax time campaigns that will make set-up a breeze.…

Step into the magic of SMS 30th June is just around the corner and we are counting down to tax time.   With just a few weeks to go, now is perfect time to step into the magic of SMS.    With our winning SMS formula, you’ll be able to secure those last minute donations for…